Data Dive

Designing a Star Schema for E-Commerce Data Analysis

As an analyst, I’ve frequently worked with extensive datasets, designing data models, creating reports, and identifying trends. Tools like Power BI, Tableau, Looker, and SQL are integral to these tasks.…

January 15, 2025

When to A/B Test: Identifying High-Impact Scenarios for Success

When Should A/B Testing Be Done? Insights From Experience As an analyst, I often encounter requests for A/B testing, with clients hoping it will unlock insights and optimize their processes.…

January 14, 2025

Why CTR is Crucial for E-commerce Analysts: Insights from Dashboards and Funnel Visualization

As an e-commerce analyst, data is your compass, guiding decisions and uncovering insights to drive success. Among the metrics that define performance, Click-Through Rate (CTR) is a cornerstone. It’s not…

January 13, 2025

Power BI Data Import vs. External Sources : Building Efficient Dashboards that Deliver Results

In the fast-paced world of e-commerce, where every session, click, and order tells a story about user behavior, the question of how to handle data for reporting becomes critical. As…

January 13, 2025

DWH Online Marketing Power BI - Reporting and Visualization

Enhancing E-commerce Success🚀 : Click-Through Rate Analysis👩‍💻

Why CTR is Crucial for E-commerce Analysts: Insights from Dashboards and Funnel Visualization As an e-commerce analyst, data is your compass, guiding decisions and uncovering insights to drive success. Among…

July 25, 2023

AB Testing

A/B Testing Making Informed Decisions with Confidence

Introduction: A/B testing is a valuable technique for businesses seeking to optimize their online presence and marketing strategies. It allows organizations to compare different versions of a webpage, email, or…

July 4, 2023

DWH Power BI - Reporting and Visualization

Business Logic : In Report vs Datawarehouse

Business reporting and data warehousing are two approaches to organizing and analyzing data in a business setting. Each approach has its advantages and disadvantages, which we will discuss below: Business…

April 3, 2023

SQL

Usage of SQL Lead and Lag Function

Lead and lag functions are powerful tools in SQL that allow you to compare values across rows in a table. One common use case for these functions is to calculate…

December 1, 2022